WEBINAR: Formulating with Heliaflor® Sunflower Protein

Our Heliaflor® Sunflower Protein Webinar — presented in partnership with All Organic Treasures (AOT) GmbH — takes place on Tuesday, December 10 at 1:00pm EST and runs 45 minutes. This live session brings together the US pioneers of Organic Sunflower Lecithin and the inventor of the EU’s SunflowerHACK to explore the future of the sunflower ingredient business in North America.

Clean label, single-ingredient plant-based proteins are among the fastest-growing categories in food and beverage formulation. According to Innova Market Insights, the plant-based food trend reflects an average annual growth rate of 23% — with no signs of plateauing. As a result, brands are under increasing pressure to deliver functional, recognizable ingredients that resonate with health-conscious consumers across all demographics.

The Heliaflor® product line from AOT GmbH addresses this demand directly. Moreover, it offers formulators access to a sunflower protein platform with demonstrated functional versatility across baked goods, snack and energy bars, vegan sauces and condiments, and plant-based meat alternatives. Registration is free and open to all food and beverage industry professionals.

About the Heliaflor® Sunflower Protein Webinar

Brands are continually seeking new ways to differentiate their products — and in 2025, clean, single-ingredient formulations are leading that conversation. The Heliaflor® sunflower protein line from AOT GmbH offers a compelling answer: a non-GMO, single-ingredient protein derived from sunflower seeds that delivers both meaningful nutritional value and broad application versatility.

In this 45-minute session, Austrade and AOT GmbH will walk through the primary market trends shaping the sunflower ingredient category. Specifically, speakers will identify which products sit at the forefront of innovation, review their unique functional properties, and explore how the full range of Heliaflor® offerings can add measurable value to your formulations — including recipe examples.

Registration is free. To secure your spot, click the button below or visit the registration page linked in this post.

The Speakers

Three experienced industry professionals will lead this session. Together, they bring deep expertise in sunflower ingredient innovation, strategic ingredient sales, and North American food and beverage market development.

Fabian Breisinger

CEO & Owner, All Organic Treasures GmbH  |  Inventor, SunflowerHACK

Fabian is the inventor of SunflowerHACK and second-generation owner of family-owned and operated All Organic Treasures (AOT) GmbH in Bavaria, Germany. With a core focus on sustainability, AOT manufactures and supplies organic vegetable fats, oils, and plant-based proteins. Notably, Austrade became AOT’s exclusive North American distribution partner in 2012. SunflowerHACK is an innovative single-ingredient food product that is trademarked in the EU.

Aisha White

Sales Lead, Austrade Ingredients

Aisha is a strategic sales representative for Austrade Ingredients in North America. Her work centers on quality and ingredient integrity, making her a trusted point of contact for customers navigating formulation decisions. With 15+ years in the Food & Beverage industry, Aisha began her career in consumer-packaged goods (CPG) and transitioned to the ingredient side in 2020. Additionally, she holds a BSc in Biological Sciences from the University of Alberta — a foundation that directly informs her technical approach to customer support.

Robert Rice

Vice President, Sales, Austrade Ingredients

Robert is the Vice President of Sales for Austrade Ingredients in North America. Over more than 30 years working with large retail corporations, he has developed a deep understanding of category market trends and the food and beverage ingredient industry. Furthermore, Robert represents Austrade at all major industry trade shows — bringing that same market perspective to every customer conversation. If you’ve seen Austrade at a trade show, chances are Robert was there.